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Thursday, October 31, 2019

The Final Verdict on Why People Prefer MacBooks Over Other Laptops by Anna Johansson

The Apple vs. Windows debate is endless. Each has a following of die-hard fans who swear their preference is superior. However, research has shown that more people prefer Mac even though many are still using Windows.
Still, there are people who prefer Windows, and for decades each side has failed to prove why their preferred operating system and device is the best. Even sound logic doesn’t seem to sway anybody to switch sides.
It’s impossible for preferences to be right or wrong, so let’s shift the conversation toward exploring why Apple fans love their MacBooks:

1. A Smooth and Interactive User Experience

A MacBook’s user experience is vastly different from any Windows computer, but it’s not just the software. All the components factor into the user experience.

The Keyboard

MacBook keyboards, including wireless keyboards, require minimal finger pressure and create a pleasant sound when the keys are struck. Interacting with the keyboard is a pleasant experience.
Decades ago, when keyboards had large, stiff keys, typing was difficult and noisy. Since then, manufacturers have released silent keyboards, which do have a small market. However, the MacBook user experience would be ruined with a silent keyboard. Keyboard feedback tells the user they’ve pressed the key, and the sound is almost hypnotic.

The Keyboard and Trackpad Setup

MacBook fans love the keyboard setup because everything is arranged to require minimal hand and finger movement while typing. The MacBook keyboard/trackpad setup is even preferred by desktop users. To satisfy this preference, a company called Bullet Train developed the Express Keyboard Platform to give desktop users their favorite MacBook keyboard/trackpad setup.

The Trackpad

The trackpad on a MacBook is pleasant to use. MacBook fans enjoy being able to tap the trackpad instead of clicking, but the Force Touch trackpad takes the user experience a step further by providing haptic feedback. This works by simulating the feel of a click, even when the user hasn’t pushed the trackpad.
When combined, all of the above features work together to create a pleasant typing, scrolling, and clicking experience for users.

2. Multiple Options for Taking a Screenshot

Capturing a screenshot on a MacBook is fast, easy, and doesn’t require opening any programs. Users can take a full screenshot, select a specific area, or capture only a specific window. Most MacBook users are aware of the first two screenshot options. The third isn’t widely known.
Say you want to grab a screenshot of your entire browser window, minus your desktop. You could press Shift + Command + 4 to bring up the crosshair and drag an outline around your browser, but there’s a better way to get a precise screenshot.
Once you’ve pressed Shift + Command + 4 and you see the crosshair, press the spacebar and you’ll see a camera icon appear. Move your cursor over the browser window you want to capture and click. A .png file will be automatically saved to your desktop.

3. Default Programs Have Important Features

MacBook lovers have an advantage over others when it comes to software. Standard programs offer many features most people need to pay for.

Signing PDF Documents

You can sign and annotate PDFs in Preview. Most people try to use Adobe Acrobat and realize they need to pay for an upgrade to access these features. That’s true for a Windows user, but not for MacBook users.

Batch Renaming

You can rename files in batches using nothing more than MacBook’s finder. This feature allows you to replace text, add text, or change the format by appending numbers to the filename.

Get Mail from Multiple Accounts

MacBooks also come with Apple’s Mail program, which users prefer to Outlook and similar programs. Mail comes with all the same features, but it’s easier to use. The toolbar is fully customizable, and you can set up rules that determine where certain emails will go.

Screen Recording

QuickTime can be used for screen recording. While the recording capabilities are limited compared to paid applications, it’s sufficient for many people. If you need to capture audio, just install Soundflower and you’re good to go.

4. MacBook Users Have Specific, Detailed Preferences

Just like people prefer certain cars for comfort and performance, MacBook users are captivated by the look, feel, and experience of their MacBook. Apple lovers want innovation and a smooth and easy user experience, which happens to be the company’s mission. Judging by the number of loyal fans, it’s safe to say they’re achieving their mission.