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» Apple TV vs Roku, Amazon Fire TV, Google Chromecast: Which Streaming-Movie Box Should You Buy? by David Pogue
9:18 AMHigh Tech House Calls, Expert Computer Consulting
Big
companies like Apple, Google, and Amazon are fighting each other over
territory in a surprising market: streaming TV devices. You know—those
small, homely, black plastic boxes that connect your TV to Internet
video services like Netflix, Hulu, YouTube, Amazon Video, and HBO Now
(and music services like Pandora and Spotify)?
And
to these four add one more: The less boxy Google Chromecast device,
which plugs directly into your TV and uses a mobile app as a remote.
Why would such important companies fight over such a relatively unimportant category? It’s not as though everyone needs a streaming-TV device. The Netflixes and YouTubes of the world come built in to most new “smart” TVs, as well as game consoles and TiVos, rendering a separate box a little unnecessary.
Besides:
Millions of people, especially young ones, don’t watch TV on the TV at
all. They’d just as soon watch Internet shows on something that can already get online, like a phone, tablet, or laptop.
So who are these devices for?
They’re
for people with older TVs that don’t already offer access to Netflix
& Co. They’re for people who’d like access to many more services
than their TVs already offer, better organized, more easily searched,
and more beautifully presented. And they’re for people who want to do
all of this while sitting on their couches in front of an enormous
screen.
Anyway, the new crop of streaming TV boxes and connected devices has landed. Just in time for the holidays—what a concidence!
As
it turns out, they’re amazingly alike. They all bring the most popular
video and music services to your TV, including the ones you have to pay
monthly for (HBO Now, Hulu Plus, etc.). And all require a connection to a
power source as well as your TV’s HDMI ports.
They all have fast processors and, in most cases, the ability to say the
name of the movie, show, actor, genre, or director you’re searching
for, which is a godsend. (Without it, you’re condemned to type out
search terms using the remote control and an on-screen grid of letters,
which is like water torture.)
Most
of them come with “point-anywhere” remotes that work using Bluetooth,
so you don’t have to point them directly at the boxes. Each company
offers a free remote-control an app for your smartphone, too (though,
strangely, Apple’s own remote app doesn’t work with its new Apple TV).
Alike,
yes, but not identical. So which is the grand prize winner? Here’s a
hint: It’s the one from the company that makes nothing but streaming
media boxes and whose name begins with an R.
Candidate 1: Apple TV ($150 or $200)
The
new, 2015 Apple TV is the only box that can bring you movies and TV
shows from Apple’s own iTunes store. The question is, does anyone care?
It
feels as though the biggest and best-priced movie store online these
days is Amazon Video. (Netflix is shifting its focus to producing its
own shows.) So if you’re going to buy a streaming box, you’d better make
sure it can get onto Amazon Video. Especially if you’re an Amazon Prime
member; you get thousands of movies and TV shows to watch free.
Unless you buy the new 2015 Apple TV. It’s one of only two boxes here that can’t bring you movies and TV shows from Amazon Video. (There are rumors Amazon is indeed writing an app that will bring its videos to Apple TV, which would be awesome for Apple fans. But the Amazon reps I asked declined to comment.)
(As
a workaround you can always play Amazon videos on your Mac, iPhone, or
iPad and broadcast it to the Apple TV using Airplay. Not as convenient,
but doable.)
Here’s my full review
of the Apple TV. And here’s the short version: It offers amazingy
sophisticated voice recognition. You can say to the remote control,
“Show me the highest rated romantic comedies from last year,” or “Find
the second episode of Season 2 of ‘Lost,’” and it’ll find your options
from the Apple, Netflix, and Hulu stores.
That
Siri stuff is very useful, and the screensaver is a knockout (slow-mo
flyovers of beautiful major cities). But the Apple TV is pricey, it
can’t display 4K “ultra HD” video, and not all of those cool voice
features work with inside all of the video services.
And
Apple? Please, for the love of Steve, fix the text-entry screen. This
one looks like you went out of your way to design the clunkiest possible
way to enter account names, passwords, and search terms.
Still, if you’re reading this on your Macbook, iPhone, or iPad, you’ll probably to keep it all in the family with an Apple TV.
Candidate 2: Roku
Roku
has a whole line of streaming TV boxes, each with a higher price and
longer list of features. It also offers a cheaper Roku Stick, which
plugs directly into the HDMI jack of your TV—a better bet for wall-hung
TVs.
Here’s the rundown:
Rook 1 ($50): Old and super basic.
Roku Stick ($40): Adds screen mirroring from your Android or Windows machine; hotel/dorm WiFi connection; “point-anywhere” remote.
Roku 2 ($70): All that, plus Ethernet, USB, memory-card slots; faster.
Roku 3 ($100): All that, plus voice search, motion-control remote for games, headphone jack on the remote.
Roku 4 ($130): All that, plus 4K video, remote-control finder, optical audio output.
What’s
nice about the Roku experience is that you do some of the setup on its
Web site—like choosing the channels you want it to receive—so you don’t
have to fuss around with the remote. (You can install any of 3,000
channels on your Roku box. Most are, ahem, not exactly mainstream. Blind Cat Rescue channel, anyone? How about the War Games with Miniature Soldiers channel? This is not a joke.)
Too
bad you can’t also use the computer for entering your account names and
passwords (for Netflix, Amazon, Hulu, etc.). You still have to tap out
letters on an onscreen grid, crying all the way.
Roku
has been in the business a long time, and it shows. Everything is
polished. Everything works. The exclusive features are fantastic:
Remote Finder. Press a button on the box, and your remote beeps loudly from wherever it’s hiding in the room (Roku 4).
Dedicated buttons on the remote for Netflix and Amazon Video. Steps saved.
Headphone jack. It’s
right on the remote. You can plug in headphones or earbuds and listen
to the TV’s audio without disturbing anyone else in range — brilliant
(Roku 3, 4).
The Feed. It’s
like a Facebook for movies, shows, and actors you “follow”: a scrolling
news feed of updates. Automatically lets you know when a movie’s price
drops, or when it has just become available online. (The feed also shows
up on your phone, in the Roku app.)
Works in hotels and offices.
All of these boxes require a WiFi network, but most can’t use WiFi
networks that have a login screen—like in hotels, dorms, and companies.
The Roku can (all models).
4K. Not may people have 4K (“ultra HD”) TV sets yet, and there’s precious little to watch in 4K. But the Roku 4 is ready for both.
All
Rokus offer a universal search feature, where you type what you’re
looking for, and you see a list of online movie services that offers it.
But Roku is the only company here that doesn’t have a video store; it therefore argues that its listings are the most complete and unbiased:
My
only gripe is that the voice search feature (Roku 3 and 4) isn’t as
powerful or natural as Apple’s or Amazon’s. You can’t say, for example,
“Show me Tom Cruise movies”—you just say, “Tom Cruise.”
While
the Roku 4 is the latest and greatest version, for my money the Roku 3
is still the best call for most streaming video fans.
Candidate 3: Amazon Fire TV
This plain-looking black box prominently features the stuff you’d buy or rent from Amazon itself.
The
cynic might say, “Way to promote your own wares, Amazon.” The optimist
might say, “Well, that’s handy—this is the only streaming box that shows
me at a glance what I’m getting for free with my Prime membership!”
(See the diagonal corner stripes on the movie titles below? Those are
available via Amazon Prime.)
I
have my beefs with the design. The descriptive text is chopped off at
the bottom of the screen after only a few words, while most of the
screen remains empty space:
The
voice search works well for finding stuff to watch by name, actor,
director, or genre; you can even open apps by voice. And one voice
search finds stuff from Amazon’s own catalog (video, music, apps), as
well as those of Hulu, HBO GO, Crackle, Showtime, and Starz. Not, alas,
Netflix or Hulu.
As
with Apple TV, you can also ask simple questions about news, sports,
and weather. In fact, the Fire TV goes farther—you can ask general
Siri-type information questions (“How tall was Abraham Lincoln?”), or
add reminders to your Amazon to do list by voice (they sync with the
Amazon Echo app).
As
with Apple TV, there are a few game apps available for downloading; in
this case, you can buy a $40, Xbox-style game controller to complete the
effect.
Amazon
also sells the Fire Stick, which doesn’t do 4K (as the Fire TV box
does), doesn’t include the remote that does voice searches (it’s $30
more), and is much slower.
If
you’re a loyal Amazon video fan—and especially if you’re an Amazon
Prime member—the Fire TV will make your binge-watching a little easier.
Candidate 4: Google Chromecast
This
streamer is unique among its rivals. For one, it’s not a little black
box; it’s a puck-shaped device that plugs into your set’s HDMI port via a
flexible cable. It also lacks a remote and has no “home sceen” of apps
on your TV; instead, you use a phone app (iPhone or Android) to find
stuff to watch. (YouTube, Netflix, Google Play, and thousands of other
video apps work with Chromecast.) The downside? When your phone’s dead,
so is your streamer.
Apple’s iTunes and Amazon Video aren’t among the offerings for Chromecast, but there’s a cheat: You can also send any Web page to
your TV, from any device: phone, tablet, Mac or PC laptop, as long as
you’re using Google’s Chrome browser. So you can dial up your favorite
Amazon videos in your browser and watch them on the big screen.
There’s voice search on Android but not iPhone, no 4K, and no true universal search across all video services.
But
the Chromecast is tiny (hangs off the back of your TV) and, incredibly,
only $35. It’s the best call for cheapskates and geeks who want to
watch the Web on their walls.
Candidate 5: Western Digital WDTV ($174)
This
hollowish plastic box and its big remote give you access to 80 video
and music services, including Vudu and Hulu Plus. You don’t have to
install them yourself, as you do on Apple TV or Roku.
However,
you’ll find a few key services missing—little things called Amazon
Video (rats), HBO Go (shoot), Showtime Anytime (huh), and even Netflix
(whaaa?!). There’s no voice searching, no universal service searching.
So what’s the point?
The
USB and network jacks are the point. They let you connect a hard drive,
flash drive, or network wire to play video files of your own, in any conceivable video format (MKV, AAC, DIVX, FLV and MOV). And photos, and music.
In
other words, this box isn’t really about Internet streaming at all.
It’s made in heaven for file hoarders, people with big video collections
of their own. It’s not for things like the iTunes Store, but it’s the
ultimate box for accessing the Steve Store or Casey Store.
(It
also offers a feature called Miracast, which wirelessly transmits your
Windows or Android device’s screen so it displays on the TV.)
Stream Away
If
you had to buy a streaming TV box today—or give one as a gift this
season—you’d probably want the Roku 3. It has the headphone feature, the
voice search, and by far the biggeset selection of channels, including
the important Amazon Video.
And it’s only $100 ($30 more gets you the Roku 4, which adds 4K and the remote-control finder).
Every
now and then, a bunch of behemoth companies battle over a little piece
of marketing turf—but the winner is the scrappy little company that’s
never focused on anything else.
David Pogue is the founder of Yahoo Tech; here’s how to get his columns by email.
On the Web, he’s davidpogue.com. On Twitter, he’s @pogue. On email,
he’s poguester@yahoo.com. He welcomes non-toxic comments in the Comments
below.
HTHC Note: We use a Roku Streaming Stick. None of my flat screen TV's are "smart TV's". Before Roku, my solution would have been to buy a Blu Ray Player that had those apps built in to connect to NetFlix or Amazon Prime Video.
For $25 on sale, the Roku Streaming Stick connects to NetFlix, Amazon Prime Video, HBOgo, Showtime Anytime...
I use my tablet to control as the input device/keyboard instead of the Roku remote.
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